Data-Protection Statement and Consent to Use of Data at 

When processing your personal data, we strictly observe the legal provisions and would like to inform you about our data collection and use. The following privacy policy explains you which data is collected on and which data we process and use.

Responsible body for the collection, processing and use of your personal data within the meaning of the Federal Data Protection Act is Mallang, Chaewon Kim, Eisfeld 5, 99423 Weimar (hereinafter: Mallang, us, we). If you wish to object to the collection, processing or use of your data by rivière céleste in accordance with this Privacy Policy as a whole or for individual measures, you can send your objection by e-mail or letter to the following contact details: Mallang / Chaewon Kim, Eisfeld 5, 99423, Weimar / E-Mail:

You can visit our website without setting any personal details. With every request of our pages, access data will be stored automatically through the web server in a so-called server log file. This server log file contains for instance the title of the requested file, your IP address, date and time of the request, the transferred data volume and the requested provider and it also documents the call itself.

This access data is evaluated for security purposes, to guarantee a smooth operation and only to improve our offering. This serves in accordance to article 6 paragraph 1 sentence 1 lit. f. DSGVO, the protection in the course of balancing interests to predominantly justified interests in an accurate presentation of our offerings. All access data will be deleted the latest seven days after your visit on the website. 

Within an agreement in our commission the third-party provider is rendering the services for hosting and for presenting the website. All data that is collected within the use of the website or in intended blank forms in the web shop, as following described, is processed on their servers. A processing on other servers is only occurring in this explained case. 

Personal data is information about the factual or personal circumstances of a specific or identifiable natural person. This includes, for example, your name, your telephone number, your address, as well as all inventory data that you provide us with when registering and creating your customer account.

We collect personal data only in case you disclose them voluntarily within an order, while contact requests (e.g. the contact form or e-mail) or when opening a customer account. Mandatory fields are characterised as such, in case we need this data compulsory for contract processing or for processing your contact request or customer account in order to be able to complete your order or contact request. 

Which data is collected is evident on the particular input forms. We use your disclosed data in accordance with article 6 paragraph 1 sentence 1 lit. b DSGVO, for contract processing and processing your requests. 

We set up a password-protected direct access to their stored inventory data for each customer who registers accordingly. Here you can view data about your completed, open and recently sent orders and manage their data. You agree to treat the personal access data as confidential and not to make it accessible to unauthorized third parties. We can not accept liability for misused passwords unless we are responsible for the abuse. Unless you log out, you will automatically be logged in. This feature allows you to use some of our services without having to log in again each time. However, for security reasons, you will be prompted to enter your password again, for example if you want to change your personal information or if you want to place an order.

After the comprehensive processing of the contract or deletion of your customer account, your data will be reduced for further processing and after the expiration of the fiscal and commercial retention periods – deleted, unless you have specifically agreed to further use of your data or we have reserved any application beyond, that is permitted by law and about what we are informing you within this declaration. The cancellation of your customer account is possible at any time and can occur through getting in contact with us (find contact data below) or via a designed function within your customer account. 

In the collection, processing and use of your personal data, we strictly adhere to the statutory provisions of the Federal Data Protection Act and the Telemedia Act. We collect, store and process your data for the entire processing of your purchase, including any subsequent warranties, for our services, the technical administration and our own marketing purposes. Your personal data will only be passed on to third parties or otherwise transmitted if this is necessary for the purpose of contract execution or billing or if you have previously consented. As part of order processing, for example, the service providers we use here (such as transporters, logisticians, banks) receive the necessary data for order and order processing. The data transmitted in this way may only be used by our service providers to fulfill their task. Any other use of the information is not permitted and does not occur with any of the service providers entrusted by us.
For your order we need your correct name, address and payment details. We need your e-mail address so that we can confirm the order and communicate with you. We also use these for your identification (customer login). Furthermore, you will receive your order and shipping confirmation via your e-mail address.
Your personal data will be deleted insofar as this does not conflict with statutory retention requirements and if you have asserted a cancellation claim, if the data is no longer required to fulfill the purpose for which it was stored or if its storage is inadmissible for other legal reasons.

In order to perform the contract according to article 6 paragraph 1 sentence 1 lit. b DSGVO, we pass on your data to the assigned shipping company that is responsible for the shipping of your order as far as it is necessary. Depending on which payment service provider you choose during your ordering process, we pass on your payment data to the assigned credit institute for payment processing. Partly, these assigned payment service providers also collect data themselves, if you create an account on their website. In this case you need to sign in to the payment service provider with your access data during the ordering process. Thus, the privacy policy of the particular payment service provider is valid. 

In addition to processing your data to process your purchase at, we also use your information to communicate with you about your orders, specific products or marketing promotions, and to recommend products or services that may interest you.

You may object to the use of your personal data for advertising purposes at all times or for individual measures without incurring any costs other than the transmission costs according to the basic rates. A text message to is sufficient.

When you sign up to our newsletter on basis of your consent in accordance with article 6 paragraph 1 sentence 1 lit. a DSGVO, we use the required data and the data we receive from you to send you our e-mail newsletter regularly. Should you later no longer want to receive newsletters from us, you can object to this at any time. A text message to is sufficient. Of course, you will also find in every newsletter an unsubscribe link.

As a customer of Mallang, you will receive regular product recommendations from us by e-mail. These product recommendations are provided by us, regardless of whether you have subscribed to a newsletter. We comply strictly with the legal requirements. If you no longer want to receive any product recommendations or a total of advertising news from us, you can object to this at any time, without incurring other than the transmission costs according to the basic rates. A text message to is sufficient. Of course, you will also find an unsubscribe link in every e-mail.

The information we receive from you helps us to constantly improve your shopping experience and to make it customer-friendly and individual. The information you submit and automatically generate is used to design advertising tailored to you and your interests. We use existing information such as e-mail receipt and read receipt, computer and internet connection information, operating system and platform, your order history, your service history, date and time of visiting the homepage, products you have viewed.

We use this information exclusively in a pseudonymised form. By analyzing and analyzing this information, we are able to improve our web pages and our internet offer, as well as to send you individual advertising. That means advertising that recommends products that you might actually care about. Our goal is to make our advertising more useful and interesting to you. Therefore, the evaluation and analysis of the pseudonymized data you collect helps us to ensure that we do not randomly send you advertising. Rather, we send you advertising, such as newsletters, product recommendations, by e-mail or letter advertising, which correspond to your areas of interest. In this respect, for example, we also compare which of our promotional emails you open to avoid unnecessary emails being sent to you.

If you do not want to receive personalized advertising, you may object to it at all times or for certain measures. A text message to is sufficient.

For sweepstakes, we use your information for the purpose of winning the prize and promoting our offers. Detailed information may be found in our terms and conditions for the respective competition.

We also use your data for market and opinion research. Of course, we use these only anonymized for statistical purposes and only for Mallang. Your responses to surveys will not be shared or published to third parties. Mallang uses and processes my personal data for market and opinion research for its own purposes.

The use of data for market and opinion research, you can contradict at any time wholly or for certain measures, without incurring other than the transmission costs according to the base rates. A text message to is sufficient. Of course, you will also find an unsubscribe link in every survey e-mail.

We conduct a credit check before concluding the purchase contract. This is done in order to be able to offer you a selection of different payment methods and at the same time to secure against default on payments on account and by direct debit. In addition, credit checks serve your and our security, as they prevent fraud and other crimes.
As part of the credit check, we check all the data available to us and thus determine which payment methods can be offered for an order. Among other things, all previous orders are checked in your customer account. In addition, it also checks whether the delivery address differs from the billing address, whether it is a new delivery address or whether the order should be delivered to a packing station. In addition to the data we have, data from external service providers are also needed. For this purpose, we provide the personal data required for a credit check (first and last name, your address and, if applicable, your date of birth) to Paypal. We use PayPal Plus’ payment service. The credit service provider of PayPal Plus can be found at the following link.
This credit service provider uses the aforementioned data transmitted by us to make a corresponding assessment of your creditworthiness with respect to the respective order based on mathematical-statistical procedures. Furthermore, the credit rating agency uses the aforementioned data for other companies for the purposes of address verification or identity checks as well as for scoring applications based thereon. The calculation of the probability value also includes your address data. Under certain circumstances, a conclusion on hard negative features is possible. If you do not agree with the payment method (s) offered to you, you can inform us in writing by letter or by email to We will then re-examine the decision, taking into account its position. You can withdraw your consent at any time with effect for the future against us in writing or in writing to as well as receive information about the stored data from us and from our credit service provider.

In order to raise the attractiveness of your website visit, to enable the use of certain functions, to offer suitable products or for market research, we use so-called cookies on certain websites. This helps protect the interests for optimal presentation of our offerings in accordance to paragraph 1 sentence 1 lit. f DSGVO, in balancing the interests.

Accepting cookies is not a requirement for visiting our websites. However, we point out that our website and service have only limited functionality if you do not allow us to set cookies. 

Cookies are small files that are stored on your data carrier and that store certain settings and data for exchange with our system via your browser. Basically, one differentiates between two different types of cookies, so-called session cookies, which are deleted as soon as you close your browser and temporary / permanent cookies that are stored for a long period or unlimited on your disk. This storage helps us to tailor our web pages and our offers to you and makes it easier for you to use them, for example by saving certain input from you so that you do not have to constantly repeat it.

How do we use the cookies? Most of the cookies we use are automatically deleted from your hard drive when the browser session ends. Session cookies are needed, for example, to offer you the shopping cart feature across multiple pages. In addition, we also use cookies that remain with you on the hard drive. On another visit, it is automatically recognized that you were already with us and what inputs and settings you prefer. These temporary or permanent cookies (lifetime 1 month to 10 years) are stored on your hard disk and delete themselves after the given time. In particular, these cookies serve to make our offer more user-friendly, effective and secure. For example, these files may allow you to see information that is specifically tailored to your interests on the page. The sole purpose of these cookies is to tailor our offer to your needs and to make browsing with us as comfortable as possible.

The cookies used by Mallang only store pseudonymous data. If the cookie is activated, it will be assigned an identification number and no assignment of your personal data to this identification number will be made. Your name, IP address or similar data that would allow the cookie to be associated with you will not be included in the cookie. Based on the cookie technology, we only receive pseudonymous information, for example, which pages of our shop were visited, which products were viewed, etc.

The Mallang website uses cookie technology to collect data to optimize our advertising and online content. These data are not used to personally identify you, but serve solely for a pseudonymous evaluation of the use of the homepage. Your data will never be merged with the personal data stored by us.

Mallang uses some advertising partners to help make the website and website more interesting to you. Therefore, when visiting the websites and cookies from partner companies are stored on your hard drive. These are temporary / permanent cookies that automatically delete after the specified time. These temporary or permanent cookies (lifetime 14 days to 10 years) are stored on your hard drive and delete themselves after the specified time. The cookies of our partner companies also contain only pseudonymous, mostly even anonymous data. For example, this may include information about which products you have viewed, whether something has been purchased, which products have been searched, etc. In doing so, some of our advertisers are also gathering information about the pages visited or beyond the web pages For example, if you are interested in products that best suit your interests, you will be able to see the advertisements. These pseudonymous data will never be merged with your personal information.

The insertion of this advertising material on the pages of our partners is based on a cookie technology and an analysis of the previous usage behavior. This form of advertising is completely pseudonym. No user profiles are merged with your personal data. By using our site, you consent to the use of so-called cookies and thus to collect, store and use your usage data. Furthermore, your data will be stored in cookies beyond the end of the browser session and, for example, can be retrieved on your next visit to the website. You may revoke this consent at any time with future effect by refusing to accept cookies in your browser settings.

How can you prevent the storage of cookies? In your browser you can set that a storage of cookies is accepted only if you agree. If you only want to accept the cookies of our service providers and partners, you can choose the setting in your browser “Block third-party cookies”. In general, the Help menu in the menu bar of your web browser will show you how to reject new cookies and turn them off. Detailed information on how to make the settings in the browser you are using is available at the following link. For shared computers that are set to accept cookies and flash cookies, we recommend that you log out completely at the end of each session.

Each time access to the Mallang pages, usage data is transmitted through the respective Internet browser and stored in log files, the so-called server log files. The records stored in this case contain the following data: date and time of the retrieval, name of the accessed page, IP address, referrer URL, the amount of data transferred, as well as the product and version information of the browser used. The IP addresses of the users will be deleted or anonymized after the end of use. In the case of anonymization, the IP addresses are changed in such a way that the details of personal or factual circumstances can no longer be assigned to a specific or identifiable natural person, or only with a disproportionate amount of time, cost and manpower. We evaluate these log file datasets anonymously in order to further improve our offer and the Mallang shop and to make it more user-friendly, to find and fix errors faster and to control server capacities.

Google Analytics is a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). As far as you have given your consent in accordance with article 6 paragraph 1 sentence 1 lit. a DSGVO, the website will use Google (Universal) Analytics for web analysis purposes. This is a web analysis service of the Google LLC ( Google (Universal) Analytics uses methods such as cookies, that enable an analysis of the use of our offer by Google. The information collected by the cookie about the use of our web pages (including your IP address) is usually transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of our websites, to compile reports on our website activities and to provide us with other services related to the use of websites and the Internet.

By activating the IP anonymisation on this website, the IP address of the transmission within the member states of the European Union or other signatories within the European Economic Area, will be shortened. Only in exceptional cases the whole IP address will be transmitted to a Google Server in the USA and shortened over there, afterwards. The anonymised IP address your browser transmits in the course of Google Analytics will generally not be merged with other Google data. After purpose ending and the end of Google Analytics use by us, the collected data in this context will be deleted. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. A transfer of this data by Google to third parties takes place only due to legal regulations or in the context of order data processing. In no case will Google match its data with other data collected by Google. 

The Google LLC has its headquarters in the United States of America and is certified under the EU-US-Privacy Shield. A current certificate can be seen here. On the basis of the agreement between the USA and the European Commission the latter has determined an adequate level of data privacy protection for certified companies under the Privacy Shield. 

You can revoke your consent with future effect at any time by downloading and installing the available browser plug-in with a click here. Hereby, the collection of the data concerning your use of the website (incl. your IP address) such as the processing of these data by Google, is prevented. 

By using this website, you agree to the processing of the data about you by Google and the manner of data processing described above and the stated purpose. You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of our web pages in full. You may also prevent the collection of the data generated by the cookie and related to your use of these web pages (including your IP address) to Google and the processing of this data by Google by downloading the browser plug-in available under the following link and install. For more information about Google Analytics and privacy see .

We advertise through our retargeting advertising partner for this website in search results such as on third-party websites. For this purpose a cookie of this provider or partner is set. This cookie enables interest-based advertisement, based on your visited web pages and a pseudonymous cookie ID. This helps protect the interests for optimal presentation of our offerings in accordance to paragraph 1 sentence 1 lit. f DSGVO, in balancing the interests. After purpose ending and the end of our retargeting web partner use by us, the collected data in this context will be deleted.

This involves following providers:

• Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA; Facebook Privacy Policy

Alternatively you can deactivate the use of cookies through third-party providers by calling up the deactivation page of the network promotional campaign.

Our website uses social plugins (“plugins”) from various social networks. With the help of these plugins you can, for example, share content or recommend products. The plugins are deactivated by default on and therefore do not send any data. By clicking on the button “Activate Social Media” you can activate the plugins. The plugins can of course be deactivated with a click.

If these plugins are activated, your browser establishes a direct connection with the servers of the respective social network as soon as they access a website of our internet presence. The content of the plugin is transmitted by the social network directly to your browser and incorporated by this into the website.

By integrating the plugins, the social network receives the information that you have accessed the corresponding page of our website. If you are logged in to the social network, this can assign the visit to your account. If you interact with the plugins, for example, press the Facebook “Like” button or leave a comment, the corresponding information is transmitted directly from your browser to the social network and stored there.

The purpose and scope of the data collection and the further processing and use of the data by social networks as well as your related rights and settings options for the protection of your privacy, please refer to the privacy policy of the respective networks or websites. The links can be found below.

Even if you are not logged in to the social networks, websites with active social plugins can send data to the networks. An active plugin sets a cookie with an identifier each time the web page is called up. Since your browser sends this cookie unasked every time you connect to a network server, the network could in principle create a profile that called the web pages of the user belonging to the ID. And then it would also be quite possible to assign this identifier later – for example when later logging on to the social network – again a person.

On our websites we use the following plugins: Facebook, Twitter and Instagram

If you do not want social networks to collect data about you through active plugins, you can either simply deactivate the social plugins with one click on our web pages or select the function “Block third-party cookies” in your browser settings. Then the browser does not send cookies to the server for embedded content from other providers. With this setting, however, other cross-page features may not work, except for the plug-ins.

Wir verwenden Plugins des sozialen Netzwerkes, welches von der Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA betrieben wird („Facebook“). Den Link zur Datenschutzerklärung von Facebook finden Sie hier:
Wir verwenden Plugins des sozialen Netzwerkes Twitter, welches von der Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA betrieben wird („Twitter“). Den Link zur Datenschutzerklärung von Twitter finden Sie hier:
Wir verwenden Plugins des sozialen Netzwerkes Instagram, welches von der Instagram LLC., 1601 Willow Rd, Menlo Park CA 94025, USA betrieben wird („Instagram“). Den Link zur Datenschutzerklärung von Pinterest finden Sie hier:

We offer you the opportunity to register with us directly using your existing Facebook profile or Google profile. If you want to use this feature, you will first be redirected to Facebook or Google. There you will be asked to log in with your username and password. Of course we do not take note of your registration data. If you are already logged in to Facebook or Google, this step will be skipped.
Afterwards, Facebook or Google will tell you which data are transmitted to us (public profile, friends list, e-mail address and current place of residence). You confirm this with the button “OK”. With the transmitted data we create your customer account, whereby of course your friend list is not stored by us. There is no further permanent link between your customer account and your account on Facebook or Google. The purpose and scope of the data collection and the further processing and use of the data by Facebook or Google as well as your rights in this regard and setting options for the protection of your privacy can be found in the .

Your personal data is securely transmitted by encryption. This applies to your order and also to the customer login. We use the coding system SSL (Secure Socket Layer). Furthermore, we secure our websites and other systems by technical and organizational measures against loss, destruction, access, modification or dissemination of your data by unauthorized persons.

Insofar as we process personal data as described above, on a basis of a balancing of interest­ – predominantly legitimate interest, you can contradict the processing with effect for the future.  If the processing takes place for direct marketing purposes, you can exercise that right as described above at any time. Insofar as the processing takes place for other purposes, you have the right of objection only in the presence of reasons that are a result of your special situation. 

According to the Federal Data Protection Act our customers have u.a. a right to free information about their stored data, as well as, if necessary, a right to correction, blocking or deletion of data. We take the protection of your data very seriously. To ensure that personal information is not disclosed to third parties, please direct your request by e-mail or by post with a clear identification of your person:

Chaewon Kim
Eisfeld 5
99423 Weimar 

For more information on General Data Protection Regulation (GDPR), please visit:
Or please feel free to contact us, if you have any question about our privacy policy.

Last update: 19.1.2019